A New Zealand airline has come up with a novel way to make sure even the most (jaded) and (frequent) flyers are paying close attention to the in-flight safety briefing.
Air New Zealand, the country's national carrier, has made a safety video for its (domestic) routes which shows a pilot and cabin crew dressed only in body paint made to (resemble) their normal uniforms.
As the crew go (through) the motions, showing passengers what to do in the event of an emergency, their private parts are (obscured) by well-placed oxygen masks, life jackets, seat belts and luggage.
The 3-minute, 28-second "Bare (essentials) of safety" clip, and a similar 45-second television advertisment introduced six weeks ago, have had passengers glued to their (mini) television sets.
A copy of the briefing, which comes complete with a (cheerful) soundtrack of “Under My Skin,” by a New Zealand singer, Gin Wigmore, has been (posted) on YouTube and has attracted more than two million hits.
It is not the first time Air New Zealand has used scantily-clad (staff) members to grab attention. The gimmick was used in the airline's recent "nothing to hide" marketing (campaign) for its low-priced fares, which featured staff, including chief (executive) Rob Fyfe, adorned in only body paint made to look like uniform.
Each clip took one day to shoot and cost about 10 to 15 per cent of the cost of a major (brand) commercial, an airline spokesman told the reporters.
However, for the crew members (involved), it was a labour of love. They got no extra cash — just a moment in the limelight.
Question)
1. How do you think of the body paint performance?
2. What has changed upon the concept of body art?
