His Australian fleet is being renamed Virgin Australia.
The red planes that have become a feature in Australian (skies) will be repainted white with red insignia on their tailfins, similar to American designs.
The (domestic) carrier, Virgin Blue, will be the first to change.
''I'm absolutely thrilled with the new look and feel of Virgin Australia's domestic product,” Branson told Smh.com.au. “I know it will shake up the Australian travel market on a larger scale than it did 10 years ago.''
Branson’s long-haul aircraft, currently branded V Australia and Pacific Blue, will soon join the domestic (fleet) and carry the Virgin Australia logo.
Branson has said that it is nice “to have a unified brand” in his (aviation) interests.
