Personal Statement

      Program: International Marketing

    As a 23-year-old aspiring student who has grown up and received his education in pace with the evolution of China’s market economy over the past two decades, I deem myself in possession of many professional qualities for undertaking a career in advanced marketing and business management. I believe that I have demonstrated more creativity, management skills, English language proficiency, and the courage to accept challenges than most of my peers on a number of important occasions—being selected from a large number of competitors to study at XX University of XX on an exchange program, winning prize in the XX for University Students, launching my own company upon completing my undergraduate program. My interest and my demonstrated abilities show me unmistakably that to take up a lifelong career in high-level marketing management will be very appropriate for me because that is where my potential lies. In order to scale new heights academically and to lay a solid foundation for my later-day career development, I would like to apply for a Master’s program in international marketing at the prestigious Business School in XX University. For me, this is a self-conscious attempt to face challenge and to transcend my former self. I expect to be initiated into a first-rate academic environment in which my academic foundation is consolidated and my business potential is strengthened.

 

    It was in XX Technology and Business School that I completed my undergraduate education, majoring in marketing. As an academic discipline, marketing fascinated me for its increasingly important strategic role in modern management and for its interdisciplinary character, as it encompasses management science, psychology, sociology, statistics, etc. From the very outset of my undergraduate program, I realized the importance of seeking a comprehensive development, on both academic and personal levels, in order to become a senior management professional in the future. Therefore, throughout my undergraduate program, I endeavored to make full exploitation of all the available educational resources of my university to improve my academic performance. An examination of my academic transcript will indicate that I have maintained a year-by-year ascendance in my study. Apart from that, I have also been very active in extracurricular activities and learned German and XX languages besides English. My ability to perform independent research was cultivated and improved through writing my internship treatise and graduation thesis, both of which were given a 95-point score, the highest score in my class. In particular, my thesis On the Marketing of Hi-Tech Products, by focusing on the major business risks involved in the marketing of hi-tech products and on the short and uncertain life cycle of those products, was rated “Excellent” for detailed analyses and novel perspectives that I offered in it.

 

    The most important part of my undergraduate graduate program is definitely my short but memorable stay in XX. As a junior, I was selected through a competitive screening test to embark on a 4-month exchange program with XX’s XX Polytechnic on the strengths of my distinguished academic performance, English proficiency and computer skills. This exciting and memorable experience proved extremely beneficial to me—I gained marked improvement in my English, was exposed to a totally different life style and educational system, and achieved new understanding of the concept of marketing. Plunged into a new academic environment, I demonstrated a creative and a critical spirit rare in Chinese students, and won appreciation from my XX professors. In attending the course High Tech Marketing, my team members and I spent the entire semester verifying the plausibility of a business proposal that I raised but was rejected by my XX advisor. Under my insistence and through my continued refinement, my business proposal achieved eventual success and has been incorporated into the overall business plan of XX Company. In another course International Business Plan, my fruitful collaboration with my XX classmates led to our team’s winning of the unprecedented full mark in the final evaluation of our course project. I also accumulated important experience of performing group research in the eAcademy project headed by Dr. XX, in which I was responsible for the marketing planning of the enterprise.